I'm currently writing a masters dissertation investigating whether fictional brands in film and tv have value in real life. As a case study, I'm focusing on Tarantino's use of fake brands such as Big Kahuna Burger and Red Apple Cigarettes.
My thesis question asks whether consumers would buy these brands if they became available in real life or if they would just be a novelty or gimmick. I'd really love to hear from true Tarantino fans on this topic because nobody knows these brands better than you!
I made a survey to assess the value of these iconic fake brands and I'd really appreciate it if you could spare 3 minutes to fill it out. Also, feel free to post replies on this post about what you think.
Who knows, if the evidence suggests that there is a demand for these brands in reality, we may one day get to taste that tasty burger!
Here is the survey: http://tcdbusiness.qualtrics.com/jfe/form/SV_0U7GbQzrIxjPDcp