Twitcher was the one that was helped by association with a top notch production like Inglourious Basterds.
Not the other way around.
From an article that came out October 9th…
“Our research found a significant overestimation of the Twitter Effect,” Kevin Goetz, the president of OTX’s worldwide motion picture group, told me. “The number of people who use Twitter are only about 10% to 12% of all moviegoers. And when we asked people what was the most influential source of moviegoing word of mouth, Twitter finished last, at the bottom of the list.”
OTX did an online survey of nearly 1,500 moviegoers in mid- September, the bulk of the sample being moviegoers from age 13 to 49, the key moviegoing demographic group. When asked what was the most influential source for word of mouth, most respondents picked “family and friends and coworkers,” which scored 40%, followed by Facebook (31%), MySpace (9%), IMDB (8%), with Twitter and online message boards bringing up the rear with 6% each.
“The data suggests that all the media play for the Twitter Effect is really jumping the gun,” says Vinnie Bruzzese, the exec VP of OTX’s motion picture group. “It has an impact, but it’s coming much later on, not as initial reaction. There may be people with a lot of followers on Twitter, but the most influential people in terms of word of mouth are still the people you’re talking to every day – your friends and co-workers.”
The data offered similar results when word of mouth was broken down into more specific categories: very influential, somewhat influential and not at all influential. Friends and family still led the very influential category, with Twitter and online message boards ranking last. Bruzzese says that age wasn’t a defining factor either. "We didn’t see a teen effect at all. The teen numbers for Twitter weren’t substantially different, in terms of word of mouth influence, from the older age groups.
to read more about the facts of the underwhelming twitcher :
<LINK_TEXT text=“Archive blogs … -hype.html”>Is the 'Twitter Effect' on box office just big-media hype?</LINK_TEXT>
