I was just thinking about this myself. It’s great that Quentin’s been promoting movies he admires, but it was a little much. Not that I’m bothered, I’d be happy to wake up one mornign and see “presented by Tarantino” tattoed on my ass. But I bought Shogun Assasin on DVD, and correct me if I’m wrong, but I thought that was kind of a well known movie, sorta classic in its genre. So I was a bit put off by the line on the cover: ‘the sleepy time film from Kill Bill Vol.2’. It was like this movie needed the mention in order to make any sales, and it struck me as a bit cheap that they did that. Maybe I’m just wrong, maybe it was planned or if it was just for fun.
I thought that the Hero thing was a bit much. Every time I saw the DVD or an advert I did wonder how many people saw it, assuming it was a Tarantino movie. But it was great that they were getting so much appreciation from mainstream directors. I’d probably never have noticed it so much if it hadn’t been promoted this way. With Oldboy however, I’m happy to say I noticed that one of my own accord.
I do enjoy the way Quentin promotes a lot of older movies. I’ve seen heck of a lot of films I’d never heard of before thanks to him, and it’s enhanced my cinematic experiences fantastically.